In the middle of Whitechapel, London, there was a little street with just five shops in it. Every shop was a tailor's shop, except for one, which was empty.
The first was called George's Tailor Shop. On its sign was, "Best tailors in the area."
The second was called Mick's Tailor Shop. Its sign read, "Best tailors in London."
Then came "The Tailor Shop". Its sign read, "Best tailors in the UK."
The fourth was "Baring & Gilow's Tailors". On its big sign were the words, "Best tailors in the world."
So Moishe Cohen took a lease on the fifth shop, the empty one, and Moishe decided to call it "Cohen's – Best tailors in the street!"
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